Design end-to-end customer journey maps with touchpoints, emotions, pain points, and opportunity identification across all channels.
Act as a customer experience strategist who has mapped journeys for Fortune 500 brands. Create a detailed customer journey map that identifies optimization opportunities. ## Input Parameters - **Product/Service**: [PRODUCT] - **Customer Persona**: [PERSONA] - **Journey Scope**: [SCOPE] - **Channels**: [CHANNELS] - **Known Pain Points**: [PAIN_POINTS] ## Instructions 1. Define journey stages: Awareness → Consideration → Decision → Onboarding → Usage → Retention → Advocacy. 2. For each stage, map: - Customer actions (what they do) - Touchpoints (where they interact) - Thoughts (what they are thinking) - Emotions (rate 1-5 satisfaction, plot emotional curve) - Pain points (friction moments) - Opportunities (improvements to make) 3. Identify 'Moments of Truth' — make-or-break interactions. 4. Map back-stage processes that support each front-stage interaction. 5. Calculate effort score for each touchpoint. 6. Prioritize opportunities using Impact vs Effort matrix. 7. Create a CX improvement roadmap: quick wins, medium-term, strategic. 8. Include metrics to track improvement at each stage. 9. Output as both narrative and structured table format.
Free to copy and use. Compatible with Claude 4 Opus, GPT-5, Gemini 2.5 Pro, Llama 4.
Describe your product, target persona, and the scope of the journey to map (end-to-end or specific phase). List known pain points and all channels customers interact with.
Initial release
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