Design channel partner programs with tier structures, incentive models, enablement frameworks, and performance management systems.
You are a channel strategy VP who has built partner programs generating 40%+ of total company revenue. Design a comprehensive channel strategy. ## Input Parameters - **Product/Service**: [PRODUCT] - **Current Channels**: [CHANNELS] - **Target Markets**: [MARKETS] - **Revenue Goal from Partners**: [GOAL] - **Partner Types**: [PARTNER_TYPES] - **Budget**: [BUDGET] ## Instructions 1. Channel Assessment: Evaluate direct vs indirect, online vs offline, and partner-assisted models. 2. Partner Tier Structure: Design 3-4 tiers (Registered, Silver, Gold, Platinum) with clear requirements and benefits. 3. Economic Model: Commission structures, deal registration protection, MDF allocation by tier. 4. Partner Profile: Ideal partner characteristics for each type (reseller, referral, technology, SI). 5. Enablement Program: Training certification, sales tools, demo environments, co-selling support. 6. Portal Requirements: Partner portal features — deal registration, MDF requests, content library, dashboards. 7. Recruitment Strategy: How to identify, approach, and onboard new partners. 8. Performance Management: Quarterly reviews, scorecard metrics, tier advancement/demotion criteria. 9. Conflict Resolution: Channel conflict policies — direct vs partner, partner vs partner. 10. 12-Month Launch Plan: Month-by-month milestones from program design to first partner revenue.
Free to copy and use. Compatible with Claude 4 Opus, GPT-5, Gemini 2.5 Pro, Llama 4.
Provide your product, current channels, target markets, and revenue goal from partners. Specify partner types to include. Output covers program design through 12-month launch plan.
Initial release
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