Content Gap Analysis Prompt

Description

## Content Gap Analysis

Perform a content gap analysis:

**Your Website:** [YOUR_SITE]
**Competitors:** [COMPETITOR_1], [COMPETITOR_2], [COMPETITOR_3]
**Niche:** [NICHE]
**Goal:** Find topics competitors rank for that you don't

**Analysis Framework:**

### 1. Keyword Gap
Keywords your competitors rank for in top 20 that you don't:

| Keyword | Search Volume | Comp 1 Rank | Comp 2 Rank | Comp 3 Rank | Your Rank | Opportunity |
|---|---|---|---|---|---|---|
| [KW] | [VOL] | #[POS] | #[POS] | #[POS] | Not ranking | [HIGH/MED/LOW] |

**Prioritize by:**
- High volume + low competition = quick wins
- Commercial intent keywords = revenue potential
- Keywords all 3 competitors rank for = validated topics

### 2. Topic Gap
Broad topics/categories competitors cover that you don't:
| Topic Area | Competitor Coverage | Your Coverage | Content Needed |
|---|---|---|---|
| [TOPIC] | 15 articles | 0 articles | Pillar + 10 supporting |

### 3. Content Format Gap
| Format | Competitors | You | Opportunity |
|---|---|---|---|
| Video content | YES (50+ videos) | NO | Create video series on [TOPIC] |
| Infographics | YES (20+) | 2 | Create data-driven infographics |
| Podcasts | YES | NO | Consider podcast on [TOPIC] |
| Tools/Calculators | YES (3 tools) | NO | Build [TOOL_IDEA] |
| Case Studies | YES (10+) | 2 | Publish more customer stories |

### 4. SERP Feature Gap
- Featured snippets competitors own: [LIST]
- People Also Ask questions not addressed: [LIST]
- Image/video SERP results: [OPPORTUNITIES]
- Knowledge panel opportunities: [LIST]

### 5. Content Quality Gap
Areas where competitors have better content:
| Topic | Their Content | Your Content | Gap |
|---|---|---|---|
| [TOPIC] | 5000 words, 20 images, video | 1500 words, 3 images | Depth + media |

### 6. Action Plan
**Quick Wins (1-2 weeks):**
1. [ACTION — optimize existing content for gap keywords]

**Medium-Term (1-3 months):**
1. [ACTION — create new content for biggest gaps]

**Long-Term (3-6 months):**
1. [ACTION — build topical authority in new areas]

**Variables:** Replace [YOUR_SITE], [COMPETITOR_1-3], [NICHE].

Free to copy and use. Compatible with Claude 4 Opus, GPT-5, Gemini 2.5 Pro, Llama 4.

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