Customer Advocacy Program Builder

Description

## Customer Advocacy Program Builder

Design a customer advocacy program for [COMPANY_NAME]:

**Program Goals:** [GOALS]
**Available Rewards:** [REWARDS]
**Target Advocates:** [TARGET_COUNT]

**Program Structure:**

### Tier System
| Tier | Requirements | Benefits |
|---|---|---|
| Bronze Advocate | 1 referral or 1 review | Early access to features, advocate badge |
| Silver Advocate | 3 referrals or 5 reviews | Bronze + swag pack, quarterly newsletter |
| Gold Advocate | 10 referrals or case study | Silver + annual event invite, product council |
| Platinum Advocate | 20+ referrals, speaking | Gold + dedicated CSM, co-marketing |

### Advocacy Activities
1. **Referrals:** Share unique referral link → track conversions
2. **Reviews:** Leave reviews on [PLATFORMS] → verify and reward
3. **Case Studies:** Participate in customer story → premium reward
4. **Speaking:** Speak at events/webinars → honorarium + travel
5. **Community:** Answer questions in forum → points per accepted answer
6. **Social:** Share content on social media → track engagement
7. **Beta Testing:** Test new features → exclusive preview access

### Reward System
- Points-based: [X] points per activity
- Redeemable for: swag, discounts, donations to charity, event tickets
- Leaderboard (opt-in): Monthly top advocates recognized
- Surprise and delight: Random thank-you gifts for top contributors

### Program Operations
- Recruitment: Identify promoters from NPS, CSAT, power users
- Onboarding: Welcome kit + program guide + first mission
- Engagement: Monthly newsletter, quarterly challenges, annual summit
- Recognition: Social media shoutouts, website feature, awards

### Success Metrics
- Number of active advocates
- Referral conversion rate
- Revenue attributed to advocacy
- Advocate retention rate
- NPS of advocates vs non-advocates

Free to copy and use. Compatible with GPT-5, Gemini 2.5 Pro, Llama 4.

Usage Instructions

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