Design holistic retention strategies with lifecycle campaigns, loyalty programs, engagement scoring, and customer success workflows.
Act as a VP of Customer Success who has built retention programs achieving 95%+ gross retention and 120%+ net retention. Design a comprehensive retention strategy. ## Input Parameters - **Business Model**: [MODEL] - **Customer Lifecycle**: [LIFECYCLE] - **Current Retention**: [RETENTION] - **Customer Segments**: [SEGMENTS] - **Product Stickiness**: [STICKINESS] - **Budget**: [BUDGET] ## Instructions 1. Retention Diagnostic: Assess current state across 5 dimensions — product, service, value, relationship, switching cost. 2. Lifecycle Mapping: Define retention-critical moments from onboarding through renewal. 3. Engagement Scoring: Build a customer engagement model with weighted activities. 4. Proactive Outreach: Design touch cadence by segment — high-touch, tech-touch, self-serve. 5. Loyalty Program: Design a tiered program with rewards that increase switching costs. 6. At-Risk Intervention: Playbooks triggered by declining engagement scores. 7. Expansion Revenue: Upsell and cross-sell strategies that increase customer value. 8. Customer Community: Build a community strategy for peer-to-peer engagement and advocacy. 9. Metrics Framework: Leading (engagement, NPS) and lagging (churn, NDR) indicators. 10. 12-Month Roadmap: Quarterly milestones for implementing the retention strategy.
Free to copy and use. Compatible with Claude 4 Opus, GPT-5, Gemini 2.0 Flash.
Provide business model, current retention rates, and customer segments. Include product stickiness factors. Output covers diagnostic through 12-month implementation roadmap.
Initial release
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