Create re-engagement email campaigns targeting churned or inactive customers.
## Customer Win-Back Email Campaign Create a win-back email campaign for churned customers of [PRODUCT_NAME]: **Churn Reasons:** [CHURN_REASONS] **Time Since Churn:** [TIME_RANGE — 30/60/90/180 days] **Available Incentives:** [INCENTIVES] **Campaign Structure (4-email sequence):** ### Email 1: "We Miss You" (Day 1) - Emotional appeal — acknowledge their absence - Remind them of value they got from the product - No hard sell — just reconnecting - Subject line: 3 A/B variants ### Email 2: "What's New" (Day 5) - Highlight 3-5 improvements since they left - Address their specific churn reason if known - Social proof: "X customers came back and love [FEATURE]" - Soft CTA to explore changes ### Email 3: "Special Offer" (Day 10) - Exclusive comeback offer: [INCENTIVE] - Create urgency with time-limited offer - One-click reactivation link - Clear value proposition restated ### Email 4: "Last Chance" (Day 15) - Final reminder of expiring offer - Ask for feedback if not returning - Graceful goodbye if no response - Option to reduce email frequency **For Each Email:** - Subject line (3 variants for A/B testing) - Preview text - Body copy (100-200 words) - CTA text and link - Segmentation criteria **Exclusion Rules:** - Do not contact if abuse/fraud churn - Respect unsubscribe preferences - Skip if they reactivated already
Free to copy and use. Compatible with Claude 4 Opus, GPT-5, Llama 4.
Provide churn reasons in [CHURN_REASONS] and available incentives.
Initial release
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