Create engaging animated explainer video scripts with scene descriptions, character actions, visual metaphors, and voiceover narration for complex products and services.
Write a complete animated explainer video script for [COMPANY/PRODUCT_NAME] that explains [CONCEPT — what the product/service does or what problem it solves] to [TARGET_AUDIENCE]. Video length: [DURATION — 60/90/120 seconds]. Animation Style: [ANIM_STYLE — 2D flat motion graphics / 2D character animation / whiteboard animation / isometric 3D / mixed live-action with animated overlays / kinetic typography / paper cut-out style] Color Palette: [COLORS — brand colors or preferred palette] Character (if applicable): - [CHARACTER — a relatable [PERSONA] character named [NAME] who represents the target audience / no character — icon and shape-based / multiple characters representing different user types / a mascot: [MASCOT_DESCRIPTION]] --- SCENE 1: THE HOOK (0:00 - 0:[HOOK_END]) Voiceover: "[HOOK_VO — Start with a surprising statistic, bold question, or relatable pain point. Example: 'Did you know that [STATISTIC]?' or '[AUDIENCE], have you ever [PAIN_POINT]?']" Visuals: - Open on [OPENING_SCENE — character at desk looking overwhelmed / animated statistic number counting up / split screen showing chaos vs. calm / dark background with spotlight on question text]. - [ACTION_1 — character sighs as papers pile up / icons of competing tools fly around chaotically / clock spins showing time wasted / money symbols drain away]. - Color mood: [HOOK_MOOD — muted, desaturated / red warning tones / gray and frustrating]. - Transition to Scene 2: [TRANSITION — character looks up hopefully / light beam breaks through / scene transforms]. SCENE 2: THE PROBLEM (0:[HOOK_END] - 0:[PROBLEM_END]) Voiceover: "[PROBLEM_VO — Elaborate on the pain point. 2-3 sentences. Be specific about the challenges [TARGET_AUDIENCE] faces. Use 'you' language.]" Visuals: - [PROBLEM_VISUAL_1 — show the manual/old way of doing things with frustrated character]. - [PROBLEM_VISUAL_2 — visual metaphor: tangled web of processes / leaking bucket of money / maze with no exit / juggling too many balls]. - [PROBLEM_VISUAL_3 — data visualization showing the cost of the problem: time lost, money wasted, opportunities missed]. - Quick cuts between 2-3 problem scenarios to build urgency. SCENE 3: THE SOLUTION (0:[PROBLEM_END] - 0:[SOLUTION_END]) Voiceover: "[SOLUTION_VO — Introduce the product. 'That's why we built [PRODUCT_NAME]. [ONE_LINE_PITCH].' Keep it simple and clear.]" Visuals: - [SOLUTION_REVEAL — product logo/interface appears with a satisfying animation / character discovers the product / transformation moment: chaos becomes order / dark scene floods with brand colors and light]. - Color shift: Scene brightens, brand colors fully introduced. - [PRODUCT_VISUAL — animated UI walkthrough / abstract representation of the product's core function / character happily using the product]. SCENE 4: HOW IT WORKS (0:[SOLUTION_END] - 0:[HOW_END]) Voiceover: "[HOW_VO — Walk through 3 simple steps. 'First, [STEP_1]. Then, [STEP_2]. Finally, [STEP_3].' Keep each step to one sentence.]" Visuals: - Step 1: [STEP_1_VISUAL — with animated number '1' or icon] - Step 2: [STEP_2_VISUAL — with animated number '2' or icon] - Step 3: [STEP_3_VISUAL — with animated number '3' or icon] - Each step appears with a satisfying [STEP_ANIM — slide in / pop up / draw on / morph from previous step]. - Connect steps with [CONNECTOR — flowing line / arrow / timeline / character walking between scenes]. SCENE 5: BENEFITS / RESULTS (0:[HOW_END] - 0:[BENEFITS_END]) Voiceover: "[BENEFITS_VO — Highlight 2-3 key benefits with specific outcomes. 'Save [X] hours per week. Increase [Y] by [Z]%. Finally have [EMOTIONAL_BENEFIT].'" Visuals: - [BENEFIT_VISUALS — animated charts going up / before-after split screen / character relaxing while automation works / happy team high-fiving / money/time savings counter]. - Social proof element: [PROOF — animated testimonial quote / client logos scrolling / star rating animation / user count ticker]. SCENE 6: CALL TO ACTION (0:[BENEFITS_END] - [DURATION]) Voiceover: "[CTA_VO — Clear, actionable next step. 'Start your free trial at [URL].' or 'Download now on [PLATFORM].' Add urgency if appropriate.]" Visuals: - [CTA_VISUAL — character pointing at signup button / product interface with cursor clicking 'Start Free' / URL displayed large and clear / QR code / app store buttons]. - Final logo lockup with tagline. - End screen holds for 2-3 seconds. --- MUSIC & SOUND: - Background music: [MUSIC — light and optimistic / corporate and confident / playful and quirky / tech and modern]. Start subtle, build through the problem, peak at the solution. - Sound effects: Subtle whooshes for transitions, pops for elements appearing, satisfying clicks for steps. - Voiceover style: [VO_STYLE — warm and conversational / professional and clear / young and enthusiastic / wise and reassuring]. Speaking pace: approximately 150 words per minute. TOTAL WORD COUNT TARGET: [DURATION ÷ 60 × 150] words for voiceover.
Free to copy and use. Compatible with Sora 2, Runway Gen-4, Pika 2.0.
Provide your product/service name, what it does, target audience, and preferred animation style. The output includes both voiceover script and visual direction for each scene. Use this as a creative brief for an animator or as input for AI video generation tools. For a 90-second video, aim for approximately 225 words of voiceover.
Initial release
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