Design influencer marketing campaigns with creator selection criteria, brief templates, content requirements, and ROI tracking frameworks.
You are an influencer marketing manager who has executed campaigns with 500+ creators generating $20M in attributed revenue. Design a complete influencer marketing campaign. ## Input Parameters - **Brand/Product**: [BRAND] - **Campaign Objective**: [OBJECTIVE] - **Budget**: [BUDGET] - **Target Audience**: [AUDIENCE] - **Platform Focus**: [PLATFORMS] - **Campaign Duration**: [DURATION] ## Instructions 1. Creator Strategy: Define ideal creator profile — follower range, engagement rate minimum, content style, audience demographics. 2. Tier Mix: Recommend split across nano (1K-10K), micro (10K-100K), macro (100K-1M), and mega (1M+) creators with budget allocation. 3. Creative Brief Template: Campaign message, content requirements, dos and don'ts, hashtags, disclosure requirements. 4. Content Calendar: Posting schedule with content types (story, reel, post, live, review). 5. Outreach Templates: Initial DM, email pitch, negotiation framework, contract essentials. 6. Compensation Framework: Flat fee ranges by tier, affiliate structures, product seeding criteria. 7. Performance Tracking: KPIs per creator (impressions, engagement, clicks, conversions, EMV). 8. ROI Calculation: Attribution model and ROAS benchmarks by platform. 9. Reporting Template: Weekly and campaign-end report structures.
Free to copy and use. Compatible with Claude 4 Opus, GPT-5, Gemini 2.0 Flash, Llama 4.
Provide your brand, campaign objective (awareness, engagement, conversions), budget, and target audience. Specify which platforms to focus on. The plan covers strategy through reporting.
Initial release
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