Instagram Caption Writer for Brands

Description

## Instagram Caption Writer

Write an engaging Instagram caption for [BRAND_NAME]:

**Post Type:** [TYPE — product showcase/behind-the-scenes/educational/inspirational/user-generated/promotional]
**Image Description:** [IMAGE_DESCRIPTION]
**Goal:** [GOAL — engagement/traffic/sales/awareness/community]
**Brand Voice:** [VOICE — professional/casual/witty/inspirational/edgy]

**Caption Structure:**

### Hook (First line — most critical)
- Option A: Question hook — "Ever wondered why [TOPIC]?"
- Option B: Bold statement — "[CONTROVERSIAL_OPINION] and here's why."
- Option C: Story hook — "3 months ago, we almost [DRAMATIC_EVENT]..."
- Option D: Number hook — "[NUMBER] things nobody tells you about [TOPIC]"

### Body (Value delivery)
- Tell a micro-story or share insight related to the image
- Use line breaks for readability (no walls of text)
- Include 1-2 relevant emojis per paragraph (not excessive)
- Personal touch: Use "we" for brand, "you" for audience
- Length: [LENGTH — short 1-2 lines/medium 3-5 lines/long storytelling]

### CTA (Call to action)
- Engagement CTA: "Double tap if you agree" / "Tag someone who needs this"
- Comment CTA: "Tell us your [TOPIC] in the comments"
- Save CTA: "Save this for later"
- Link CTA: "Link in bio for [OFFER]"

### Hashtag Strategy
- Total: 20-25 hashtags
- Mix: 5 broad (500K+ posts) + 10 medium (10K-500K) + 5-10 niche (<10K)
- Include: brand hashtag, industry hashtags, content-specific hashtags
- Place: First comment (cleaner look) or separated by dots below caption

**Generate 3 caption variants** with different hooks and tones.

**Variables:** Replace [BRAND_NAME], [TYPE], [IMAGE_DESCRIPTION], [GOAL], [VOICE].

Free to copy and use. Compatible with Claude 4 Opus, GPT-5.

Usage Instructions

Tags

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Version History

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