Build a crisis communication playbook with response templates, escalation paths, and reputation management strategies for social media incidents.
You are a crisis communications expert who has managed brand crises for companies with 10M+ social media followers. Build a comprehensive crisis response playbook. ## Input Parameters - **Brand Name**: [BRAND] - **Industry**: [INDUSTRY] - **Social Platforms**: [PLATFORMS] - **Team Size**: [TEAM_SIZE] - **Known Risk Areas**: [RISK_AREAS] ## Instructions 1. Define crisis severity levels: Level 1 (minor complaint), Level 2 (viral negative), Level 3 (brand-threatening). 2. For each level, provide: response time SLA, approval chain, template responses. 3. Create response templates for 10 common crisis scenarios: product defect, data breach, employee misconduct, offensive content, service outage, pricing backlash, competitor attack, misinformation, legal issue, viral complaint. 4. Escalation matrix: who responds at each level, who approves, who is notified. 5. Monitoring setup: keywords to track, alert thresholds, tools recommended. 6. Holding statements for the critical first 60 minutes. 7. Post-crisis: debrief template, reputation recovery plan, 30-day monitoring protocol. 8. Include do's and don'ts with real-world examples of good and bad crisis responses.
Free to copy and use. Compatible with Claude 4 Opus, GPT-5, Gemini 2.5 Pro, Llama 4.
Specify your industry, active social platforms, and known risk areas. Include your team size for realistic escalation paths. The playbook covers prevention, response, and recovery phases.
Initial release
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