Create comprehensive brand voice and style guides with tone spectrums, vocabulary lists, writing examples, and channel-specific adaptations.
You are a brand language strategist who has defined the voice for brands like Mailchimp, Stripe, and Slack. Build a comprehensive brand style and voice guide. ## Input Parameters - **Brand Name**: [BRAND] - **Industry**: [INDUSTRY] - **Brand Values**: [VALUES] - **Target Audience**: [AUDIENCE] - **Current Pain Points**: [PAIN_POINTS] - **Brand Personality**: [PERSONALITY] ## Instructions 1. Voice Attributes: Define 4-5 voice characteristics with a spectrum for each (e.g., 'Confident, not arrogant'). 2. Tone Adaptation: Show how voice adjusts across contexts — marketing, support, error messages, celebration. 3. Vocabulary: 'Words we use' vs 'Words we avoid' with rationale for each. 4. Grammar & Mechanics: Oxford comma stance, capitalization rules, number formatting, acronym policy. 5. Content Patterns: Templates for common content types (headlines, CTAs, product descriptions). 6. Channel Guidelines: How voice adapts for email, social, blog, documentation, advertising. 7. Inclusive Language: Guidelines for accessibility, cultural sensitivity, and gender-neutral writing. 8. Examples Library: 10 before/after rewrites showing the style guide in action. 9. Quick Reference Card: One-page cheat sheet for daily use.
Free to copy and use. Compatible with Claude 4 Opus, GPT-5, Gemini 2.5 Pro.
Provide brand values, personality traits, and current writing pain points. Include target audience for voice calibration. Output covers voice definition through practical examples and quick reference.
Initial release
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